TD logo to be placed on Sea Dogs jerseys

The time has come: an ad has been placed on the Saint John Sea Dogs' home and away jerseys.

The Sea Dogs announced Wednesday that TD will be the team's first jersey sponsor. The arrangement is part of a larger deal involving an extension of the TD Station naming rights.

“TD is an exemplary partner who cares deeply about the region and its people,” said Trevor Georgie, president of the Sea Dogs and president and CEO of JSM Sports & Entertainment. “Their commitment to TD Station, the Sea Dogs, and the Region has been unwavering. They have consistently demonstrated, through action and investment, their drive to enrich the lives of those in the region. We are fortunate and honoured to continue this relationship.”

TD secured the naming rights to Harbour Station in 2019.

Teams from around the CHL have been announcing jersey ad deals over the past couple weeks. To make room for the ads, the CCM logo has been moved to the middle of the jersey.

In the NHL, TD currently has ads on the Vancouver Canucks jerseys.

The CHL began allowing teams to have ads on helmets in 2022. The Sea Dogs have had ProcedureFlow logos on their helmets the past two seasons.

The Sea Dogs begin the regular season on Friday night at TD Station, hosting the Moncton Wildcats at 7 p.m.