Fan survey asks wide range of questions

Michael Hawkins/Saint John Sea Dogs

The Saint John Sea Dogs sent out a customer experience survey to season ticket members and fans on Monday morning. The link to the survey was also shared on Facebook and can be viewed here.

Most of the questions were about off-ice activities - but there were a few about the on-ice product. Here are few of the questions that stood out:

• 3. Does the on-ice performance of the Sea Dogs influence your decision to attend games?
• 4. Do you feel that the Saint John Sea Dogs are moving in the right direction in terms of player development and team success as we start this rebuild process? Please answer yes or no with a brief explanation.
• 5. How would you rate the coaching staff’s performance this season.
• This question asked fans to select a rating ranging from very good to very poor.
• The team asked fans how interested they would be in the following theme nights, many of which have never been held at TD Station before: Canadiana, Casino Night, Country Night, Cultural Festival Night, End of Summer Bash, Family Day, Fan Appreciation, Fright Night, Heritage (Legacy) Game, Military Appreciation, Next Generation/Kids Day, Oktoberfest, Pride Day and Superhero Night.
• The Heritage (Legacy) Game is an intriguing one. It's described as "throwing it back to the early days of Sea Dogs, we are honouring the legacy of hockey in Saint John. Enjoy throwback music, retro merchandise, alumni players, and more."
• 12. One a scale of 1 to 10, how would you rate the current concession stands at TD Station?

The survey also asked fans to recall sponsors and the current in-game activations.

You have to wonder if we'll see some new off-ice activities at TD Station this season given where the club is at in the rebuild cycle and following a rough year attendance wise. The Sea Dogs averaged 2,957 fans per game this season, a drop of nearly 400 fans per game from the pre-pandemic 2019-20 campaign.

While it wasn't a great year overall at the gate, there were some successes. The concerts the team hosted before games and at intermissions proved to be quite popular. The survey asked a number of music-related questions.

TD Station is also under new management, which could create further off-ice changes.