Calling the logo "new" might be a stretch. As you can see above, the old logo, which the league has been using since the late 1990s, has just been freshened up a bit.
Here's the official explanation from the league:
The logo wasn’t entirely redesigned, but rather modernized while keeping the skate-shaped design as it is already one of the most influential sports brands in Canada.
Modernizing the QMJHL trademark allows the league to rebalance the logo by spacing the letters, increasing its thickness and adjusting the angles. A skate line was also removed, reducing space between the boot and the blade. The result is a more compact and more vigorous crest.
The league had been discussing a new logo for several years. Today's announcement is perhaps a little disappointing for those looking for a much larger rebrand - a rebrand that would be more inclusive to Atlantic Canada.
So... is the QMJHL's new logo a pass or fail?
The QMJHL will hold a press conference tomorrow afternoon. Among the topics will be this new logo; this weekend's virtual QMJHL Entry Draft; and presumably an update on the league's return to play plan.
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