Sea Dogs give peek at new look

Michael Hawkins/Saint John Sea Dogs

SAINT JOHN – The past couple weeks have given fans the first true look at the Saint John Sea Dogs' new uniform setup.

The Sea Dogs debuted their new blue Bauer branded helmets, pants and gloves at training camp and sported them during pre-season play. The new look is quite noticeable given that the Sea Dogs have moved away from the black equipment they've worn nearly every season since they entered the league.

The pants also include the team's updated logo, which was unveiled this summer.

Michael Hawkins/Saint John Sea Dogs

The Sea Dogs have been wearing old jerseys and socks during training camp and pre-season games. The team's full new uniform – which will include Under Armour branded jerseys – will presumably debut at their regular season opener, which will take place Sept. 19 at TD Station.

Below is the full look the team unveiled this summer.

That updated logo has been added to centre ice at TD Station. The logo features a blue circle and some background imagery, similar to what the team has been using in online creative.

Saint John had their 20th anniversary logo at centre ice last year. The previous season, the Sea Dogs logo had a blue circle around it with the "City of Champions" slogan within it.

It doesn't seem like much – if any – fan facing signage inside TD Station has made the switch to the new logo yet. We'll see what the building looks like in a few weeks.