The CHL confirmed Wednesday that Under Armour will become its "exclusive jersey and socks and exclusive training footwear and apparel partner." Bauer, meanwhile, "will serve as the official equipment supplier."
The new deals begin this coming season and run through 2030-31.
The companies replace long-time jersey and equipment provider CCM. The Saint John Sea Dogs, who entered the CHL in 2005, have only known CCM and Reebok (who owned CCM) as their jersey and equipment providers.
While the CHL didn't note any design changes, every team will no doubt have a different look next year – even if it's subtle. The CHL released a teaser video featuring the Rimouski Oceanic's new look, which noticeably features a different collar and back.
Beginning with the 2025-26 season, Under Armour will become the exclusive jersey and socks and exclusive training footwear and apparel partner of the CHL, its Member Leagues and 61 Clubs while @BauerHockey will serve as the official equipment supplier! 🏒 https://t.co/kneLCh8r7S pic.twitter.com/AmzhcOHvAM
— Canadian Hockey League (@CHLHockey) May 28, 2025
The last major jersey redesign in the CHL came before the 2009-10 season when every team made the switch to the Reebok Edge uniforms. The Sea Dogs are one of the few teams that have made very few changes to their look since that redesign.
On the jerseys, the CHL stated in its news release that "retail availability for fans, including new authentic and tiered replica jerseys, will be announced closer to the start of the 2025-26 campaign."
The new jerseys are not expected to be ready in time for the upcoming QMJHL Entry Draft.
Under Armour certainly isn't known as a hockey company but they do manufacture a number of college hockey jerseys. Bauer, of course, has been the long-time equipment provider for Hockey Canada's national teams.
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