Friday, March 20, 2026

Sea Dogs finally debut Under Armour jerseys

JaimeLee Gouthro/Cape Breton Eagles
It took until the final weekend of the regular season for the Saint John Sea Dogs to debut their new jerseys.

For the first time, the Sea Dogs wore their white Under Armour branded jerseys – which includes the team's updated logo – on Friday night in Sydney. 

The majority of teams across the CHL have been wearing Under Armour jerseys since opening night in September. Saint John announced on Sept. 18 that the new jerseys would be delayed. Not many expected correct versions to take until mid-March to arrive.

Two teams in the QMJHL – the Sea Dogs and Halifax Moosheads – have been wearing old CCM jerseys all season. The CCM logos were covered over.
JaimeLee Gouthro/Cape Breton Eagles
It was announced last May that Under Armour would replace CCM as the CHL's official jersey provider. The switch hasn't come without problems. A number of teams reportedly had errors with their new looks. 

The Sea Dogs unveiled their updated logo and mockups of the new jerseys at an event during the summer. The Sea Dogs had been wearing the same styled jersey since the 2009-10 season.

The Sea Dogs play their final regular season games on the road this weekend. They'll start the playoffs on the road before returning to TD Station for playoff games three and four on March 31 and April 1, where the team will presumably debut this new look for their home fans.

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