It was announced today that the Saint John Sea Dogs star forward signed “a multi-year six figure endorsement and marketing deal with Reebok,” according to his agent Allan Walsh of Octagon Hockey.
Reebok-CCM signed a number of top prospects to deals today as they prepare for the first round of the National Hockey League Entry Draft in St. Paul, Minnesota tomorrow. NHL.com reports that Ryan Nugent-Hopkins, Sean Couturier and Gabriel Landeskog will use CCM gear, while Huberdeau and Adam Larsson will be using Reebok.
"Every single one of these athletes are both promising players as well as outstanding people and will be fantastic additions to the Reebok-CCM Hockey family," said glen Thornborough to NHL.com, Vice President, Sports Marketing, Reebok-CCM Hockey. "We believe these five prospects will develop into stars."
SportsMedia.com says that the last time Reebok-CCM gambled with unsigned players was in 2009 when they signed John Taveres, Victor Hedman and Matt Duchene.
“It’s definitely a risk worth taking,” said Thornborough. “You go back through the draft and see the players in the top 10, a high percentage of these kids will play in the NHL.”
Huberdeau, the Quebec Major Junior Hockey League’s playoff and Memorial Cup Most Valuable Player, is expected to be selected somewhere in the top six of tomorrow’s draft.
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