Sea Dogs drop prices for second half

Michael Hawkins/Saint John Sea Dogs

The Saint John Sea Dogs are lowering ticket prices for the second half of the season.

The team made the announcement on Wednesday morning. Tickets have been showing at the reduced price on the TD Station website for a couple weeks.

From the team's news release:

In celebration of 20 seasons in Saint John and as a thank you to the community, we are happy to announce that adult tickets will be just $20 all in (taxes and fees included). This $20 ticket in honour of 20 seasons, is available for fans to enjoy for all remaining home games this season. This is the most affordable ticket in all of the Maritimes! 

Additionally, we are going to kick off every home game with a special Happy Hour at TD Station. Come early and enjoy $6 beer, wine, coolers, and singles from when the doors open right up until puck drop. It is the perfect way to get your game night started!

The Sea Dogs have 15 home games remaining this regular season. They are 10-7-0-0 at home.

Adult tickets were previously set at $25 plus taxes and fees.

While it's being branded as a nice gesture by the team, this is no doubt a move to try an increase what has been a woeful season attendance wise. Saint John is currently averaging 2,434 fans per game, the sixth fewest in the QMJHL. The largest home crowd of the season was just 3,191, which was the team's season opener.

Many have been asking for lower ticket prices, so it will be interesting to see how much of an impact this has. The team has had a number of discounted ticket nights this year but did not see big bumps in attendance.

The Sea Dogs averaged 2,760 fans per game last year, the lowest in the club's history for a season that was not impacted by COVID-19 capacity restrictions.